1 Introduction
In modern times, sexy underwear is no longer a taboo vocabulary. More and more women have begun to accept and wear sexy underwear. In 2007, the Shanghai sex underwear market also developed unprecedentedly.This article will introduce the situation of the Shanghai sex underwear market in 2007.
2. Market status quo
In 2007, a large number of brands emerged in the Shanghai sex underwear market. From adults’ sexy lingerie, European and American sex lingerie to beautiful sexy underwear, various types of sexy lingerie styles are rich in and diverse, which adapts to different levels of consumer needs.In terms of market consumption level, high -end customization has become the main consumption model of Shanghai’s sex underwear market.At the same time, consumers are no longer just pursuing brands, and they pay more attention to the comfort and sexy degree of sexy underwear.
3. Brand analysis
In the Shanghai sex underwear market in 2007, brand competition is very fierce.European and American sex lingerie brand UNDIZ, beautiful sexy lingerie brand Victoria’s Secret and adult sex lingerie brand Lelo became the popular brand at that time.Among them, Victoria’s Secret won the trust and loyalty of consumers with its high -end customized brand image, and became the leading brand at the time.
4. Style trend
In 2007, the style of the Shanghai sex underwear market was mainly sexy, fashionable, and personality.Lace lace, hollow pattern, stockings and other elements are widely used in sexy lingerie styles. At the same time, different underwear style combinations have also been favored by consumers, such as bellybands and lace corsets.The color selection of sexy underwear is becoming more and more rich. Black, red, white, light purple, etc. became popular colors at the time.
5. Well -known models
In 2007, well -known models in Shanghai’s sex underwear market include Liu Wen and Lin Zhiling.They dressed in various sexy lingerie, showing the beauty of sexy lingerie, and also made important contributions to market promotion.
6. Shopping method
In 2007, the shopping mode of Shanghai’s sex underwear market was mainly divided into two types: physical stores and online shopping.Physical store shopping pays more attention to the consumer’s field trial experience, and online shopping pays more attention to convenience and fast, allowing consumers to buy their favorite erotic underwear at home.
7. Consumer group
In 2007, the consumer group in Shanghai’s sex underwear market was no longer limited to a few coquettish women and men, but expanded to women and some men at all ages.Among them, young women aged 20-30 become the main consumer groups. They pay attention to fashion, sexy and personality, and gradually accept and like sexy underwear.
8. Future trend
In the future, the Shanghai fun underwear market will continue to develop rapidly and become a huge industrial chain.In terms of brands, domestic brands will gradually rise and compete with foreign brands.In terms of style, sexy underwear will pay more attention to personalization and diversification, and use technical means to create better comfort and sexy degree.
9. Regulate the market
With the continuous growth of the Shanghai sex underwear market, there are also some market chaos, such as fake goods and low -quality products.Therefore, we should further standardize the market, strengthen supervision, improve the threshold for industry entry, and protect consumers’ rights and interests and the healthy development of the market.
10. Conclusion
The development of Shanghai’s sex underwear market in 2007 representing the potential of the Chinese market at that time and the changes in consumer demand at that time.In the future, the sexy underwear market will continue to expand and become one of the necessities of consumers’ daily life.